Exhibit at America's Largest B2B Trade Show for Business Owners.
Reach Actual Business Owners With Purchasing Power.

Exhibiting at Small Business Expo puts your team in front of thousands of decision-makers actively looking for solutions like yours—delivering leads at a lower cost and higher intent than any ad channel.

If your product or service helps small businesses succeed, you should Exhibit your Company at the Small Business Expo. Whether you are a start-upFortune 500 or somewhere in between, our exhibitors close real deals on our exhibitor show floor.

Instantly Download Our Exhibitor Rates and see how our face-to-face B2B marketing events can transform your sales pipeline.

Who Should Exhibit at Our B2B Conferences & Trade Shows?

Did you know that 99% of the nation’s businesses are small businesses? That makes Small Business Expo the ideal stage for companies offering products or services that help these businesses grow!

Exhibitors include industries like:

AI Tools, Digital Marketing Services, Accounting, Web & App Design & Development, Banking & Funding, Advertising Services, IT Solutions, Merchant Services, Cybersecurity, Business Classes & Coaches, eCommerce Tools, Marketing Agencies, PPC, Lead Generation, Payroll & HR, SEO/SEM, CRM, Franchise Opportunities, Payroll, Legal, Insurance, Email Marketing, CRM, Business Apps & Software, Staffing, Office Supplies, Web Hosting & Domains, Shipping, Promotional Products, Utilities, Travel & Hotel, and so many more.

Ways to Showcase Your Brand at the Most Trusted Business Growth Event for Small Business Owners & Entrepreneurs.

The Small Business Expo is designed to provide companies with multiple opportunities to connect with decision-makers. Each option is designed to work on its own or as part of a larger strategy inside our B2B trade shows and B2B conferences.

Exhibit Booths

The core of the expo. Meet thousands of small business owners & close deals face-to-face, showcase your products, and start real conversations with potential customers on the show floor.

Classes & Keynotes

Step on stage and speak directly to an engaged and captive audience. Share strategies and your expertise, present solutions, and leave attendees with insights they’ll connect back to your brand. By building a strong rapport with your audience and positioning yourself as an expert in your field, attendees will want to do business with you.

Webinars

Through our popular Small Business University, you will extend your reach nationwide. Webinars keep your name in front of entrepreneurs before and long after the expo doors close.

Sponsorships

Be the brand that shapes the most memorable networking experiences: Speed Networking, The Business Card Exchange, The Happy Hour Mixer, Coffee Break or Morning Welcome Breakfast. High traffic, high visibility.

Lead Generation Programs

Go beyond casual introductions. Registration Lists and qualifying questions put you in front of the prospects that are already interested in what you sell.

Advertising

Stay top-of-mind before, during and after the event with strategic placements in our popular weekly & monthly newsletters reaching over 500,000 subscribers.

Exhibitor Success Strategists work directly with your team to align these opportunities with your goals, making sure every part of the expo delivers measurable impact inside the world of B2B marketing events.

6 Reasons to Invest Your Marketing Dollars in Exhibiting at Small Business Expo

1. Decision-makers are in the room.

80% of attendees have buying authority. Ads only generate impressions. Exhibiting generates meetings with actual decision-makers and buyers.

2. Marketers Rank Events #1 for Lead Gen

60% of B2B marketers say in-person events are the most effective for lead generation. 25% named trade shows as their top spending priority (above digital ads).

3. They Come to Shop, Not Browse

92% attend specifically to see new products/services. Trade show attendees are in active ‘evaluation & purchase’ mode—unlike passive ad audiences.

4. Fresh Pipeline

67% of attendees are new prospects to exhibitors. Reach entirely new buyers who aren’t in your CRM yet—without paying Google/Meta premiums.

5. Budget Confidence

Exhibitions already capture 41% of B2B marketing budgets—more than any single channel.

6. Lower Cost to Acquire Customers

Cost of first meeting: $96 via trade show vs. $1,039 via field sales. Faster closes: 3.5 calls to close a show lead vs. 4.5 otherwise, and 30% lower cost to close.

Marketing Channel ROI Comparison

Small Business Expo

Meet decision-makers face-to-face, capture high-intent buyers, and cover booth cost with just 1–2 deals.

Social Media Ads (Facebook, Instagram, LinkedIn)

Good for awareness, but users are scrolling — not actively shopping. CPC costs are rising.

Google Ads

Can capture searches, but costly ($20–$50 CPC) and often produces low-quality form-fill leads.

TV Advertising

Mass reach, but no targeting, passive audience, and ROI is nearly impossible to track.

Radio Advertising

Local reach with broad consumer audience — not B2B buyers. Awareness only, no direct leads.

Other Niche Trade Shows

Networking within one vertical, but limited scale, smaller audiences, and higher booth costs.

Bottom Line: Exhibiting at Small Business Expo delivers face-to-face access to decision-makers, high-intent leads, and measurable ROI that no other channel can match.

Why Choose Small Business Expo?

Since 2008, we’ve produced live, in-person B2B conferences in over 20 major U.S. cities. With over 1.2 million followers and a reputation as the go-to hub and authority for small business vendors and resources, our expos are a trusted destination for business decision-makers.

When you exhibit, you’ll benefit from:

• Direct access to decision-makers: 81% of attendees are business owners or C-level execs.
• High-quality leads: 82% plan to purchase within a year.
• Unmatched visibility: Put your brand in front of thousands of buyers in one day.
• Strong ROI: Exhibitors consistently report deals made in our Exhibitor Hall.

Ready to Exhibit or Sponsor?

If your goal is B2B lead generation, brand visibility, and measurable ROI, Small Business Expo is your opportunity to put your brand directly in front of small business owners with purchasing power.

Download Exhibitor Rates today and connect with an Exhibitor Success Strategist to build a custom package that maximizes your impact at one of the most effective B2B marketing events in the United States.