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Getting Social for the Sell:Small Business Expo

Getting Social for the Sell

November 16, 2018 MARKETINGRETAILSOCIAL MEDIASTARTUP/ SMALL BUSINESS BY: Susan Baah 0 Comments

Small business owners are feeling more optimistic than ever.  A recent survey given at our Los Angeles show found 88 percent of respondents feel optimistic about the state of small…

Getting Social for the Sell:Small Business Expo

Discount Seekers Increasingly Rely on Mobile

October 16, 2018 MOBILENEWSLETTER ARTICLESRETAIL BY: Susan Baah 0 Comments

Everyone knows shoppers love discounts, but how do they find them and which channels do they prefer? According to a RetailMeNot survey conducted by Forrester Consulting in June 2018, two-thirds…

Getting Social for the Sell:Small Business Expo

Holiday Shopping Could Be More Social This Year

October 16, 2018 MARKETINGMOBILENEWSLETTER ARTICLESRETAILSOCIAL MEDIATECHNOLOGY BY: Susan Baah 0 Comments

Based on consumer surveys, the holiday season is shaping up to be more mobile-driven and social media-influenced than in years past. According to PwC, the 2018 holiday shopping period is…

Getting Social for the Sell:Small Business Expo

Here Are Three Ways Retailers Are Ditching Worn-Out Business Models

October 16, 2018 MARKETINGNEWSLETTER ARTICLESRETAIL BY: Susan Baah 0 Comments

Omnichannel retailing means meeting shoppers' expectations in their channel of choice, digital or physical. But more retailers are breaking out of their molds and experimenting with new models, including using…

Getting Social for the Sell:Small Business Expo

States Can Now Collect Online Sales Tax

July 3, 2018 NEWSLETTER ARTICLESRETAILSTARTUP/ SMALL BUSINESSTECHNOLOGY BY: Andres 0 Comments

The 26-year-old law that exempted online retailers from collecting sales tax in states where they have no physical presence has been overturned, per a US Supreme Court ruling Thursday [June…

Getting Social for the Sell:Small Business Expo

Customers Are Using More Channels than Ever to Interact with Retailers

July 3, 2018 NEWSLETTER ARTICLESRETAILTECHNOLOGY BY: Andres 0 Comments

Understanding the customer journey has always been paramount for marketers—especially in the retail industry—and the ability to assign attribution is becoming more fine-tuned. At the same time, though, consumers are…

Getting Social for the Sell:Small Business Expo

Mobile Payments Aren’t Mainstream Yet

March 29, 2018 MOBILERETAILTECHNOLOGY BY: Andres 0 Comments

Mobile payments have yet to take off in the US—at least according to regularly published articles and reports. But how true is this? According to a February 2018 survey of…

Getting Social for the Sell:Small Business Expo

Voice Commerce Is Becoming the Norm

March 14, 2018 NEWSLETTER ARTICLESRETAILTECHNOLOGY BY: Andres 0 Comments

In another sign that consumers are comfortable shopping via smart speakers like amazon Echo or Google Home, new data from research firm Delineate finds that many are turning to such devices to order…

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