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NEWSLETTER ARTICLES

Top US Cities for Best Small Business Growth:Small Business Expo

Top US Cities for Best Small Business Growth

September 20, 2018 Guest Blog PostNEWSLETTER ARTICLES BY: Susan Baah 0 Comments

        Guest Post by: Mike Brown, Research Analyst at LendEDU Small businesses form the backbone of America.  According to the United States Small Business Administration (SBA), small…

Top US Cities for Best Small Business Growth:Small Business Expo

Not Everyone Wants to Share Their Data in Exchange for Personalization

September 20, 2018 B2BMARKETINGNEWSLETTER ARTICLES BY: Susan Baah 0 Comments

Many consumers understand how companies use their personal data, but not everyone is comfortable with it. More specifically, boomers, according to an April 2018 survey of internet users worldwide from…

Top US Cities for Best Small Business Growth:Small Business Expo

Why Marketers Use AI For Audience Targeting

September 19, 2018 B2BMARKETINGNEWSLETTER ARTICLES BY: Susan Baah 0 Comments

There are many ways that marketers can use artificial intelligence (AI), but so far, targeting and audience segmenting are among the most common uses for the emerging technology. In a…

Top US Cities for Best Small Business Growth:Small Business Expo

B2B Marketing Data

September 19, 2018 MARKETINGNEWSLETTER ARTICLES BY: Susan Baah 0 Comments

As account-based marketing and the delivery of targeted, personalized content become more prevalent for business-to-business (B2B) marketers and sellers, data is of utmost importance. Without a proper marketing data management…

Top US Cities for Best Small Business Growth:Small Business Expo

Marketers’ Roundtable: How Four Brands Use Data to Increase Email Open Rates and ...

September 19, 2018 MARKETINGNEWSLETTER ARTICLES BY: Susan Baah 0 Comments

Stephen Driscoll Vice President, Marketing AARP Brent Christensen Director, Digital Marketing for Email and Push Overstock.com Victoria Vaynberg CMO Resy Harris Beber CMO Vimeo Email is to marketing what peanut…

Top US Cities for Best Small Business Growth:Small Business Expo

Why Data is the Smart Investment to Help Build Your Business

September 19, 2018 MARKETINGNEWSLETTER ARTICLESTECHNOLOGY BY: Susan Baah 0 Comments

        By: Zach Lezberg, Small Business Expo CEO We are in the golden age of data, where it is revolutionizing the way businesses interact with their customers.…

Top US Cities for Best Small Business Growth:Small Business Expo

Mining Google and Amazon for Search Data Can Lead to Marketing Gold

August 27, 2018 NEWSLETTER ARTICLES BY: Susan Baah 0 Comments

Search data is valuable for search marketers for obvious reasons, but when this data travels to other parts of the marketing department and beyond, it can guide a company's broader…

Top US Cities for Best Small Business Growth:Small Business Expo

Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018

August 27, 2018 NEWSLETTER ARTICLES BY: Susan Baah 0 Comments

Note: Data was provided to eMarketer by Thrive Analytics. Methodology: Data is from the January 2018 Thrive Analytics "Local Pulse Report: 2018 Key Highlights." 1,002 US SMBs were surveyed during…

Top US Cities for Best Small Business Growth:Small Business Expo

Marketers Need to Stay in Control of Reach and Frequency Across Their Targeting E...

August 27, 2018 NEWSLETTER ARTICLES BY: Susan Baah 0 Comments

With deep roots in household targeting, Nielsen is no stranger to helping marketers manage reach and frequency at this level. But increasingly, marketers relying on Nielsen Marketing Cloud want to…

Top US Cities for Best Small Business Growth:Small Business Expo

Long Live Email Marketing

August 27, 2018 MARKETINGNEWSLETTER ARTICLES BY: Susan Baah 0 Comments

        By: Zach Lezberg, Small Business Expo CEO There is a solid argument to be made for the role of email marketing as a core tactic within…

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