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Which Technologies Do US B2B Companies Currently Have?:Small Business Expo

Which Technologies Do US B2B Companies Currently Have?

March 20, 2019 B2BDATAMARKETINGTECHNOLOGY BY: Susan Baah 0 Comments

  Methodology: Data is from the January 2019 FPX report titled "Digital Transformation and the Customer Experience." 229 US B2B professionals were surveyed during October 2018. 47% of respondents are…

Which Technologies Do US B2B Companies Currently Have?:Small Business Expo

B2Bs Leverage Programmatic to Target Specific Accounts

March 20, 2019 B2BDIGITAL ADVERTISINGFINANCEMARKETINGNEWSLETTER ARTICLESTECHNOLOGY BY: Susan Baah 0 Comments

Programmatic advertising is unlocking new opportunities for account-based marketing (ABM), and according to industry experts, interest and investments are ramping up. Research from Dun & Bradstreet found that 63% of…

Which Technologies Do US B2B Companies Currently Have?:Small Business Expo

Should B2B Marketers Focus on Driving Account Growth?

March 20, 2019 B2BMARKETINGNEWSLETTER ARTICLES BY: Susan Baah 0 Comments

Every B2B company has to find a balance between customer acquisition and existing account growth. Many are finding tremendous opportunity for revenue in the latter and shifting their focus to…

Which Technologies Do US B2B Companies Currently Have?:Small Business Expo

US B2B Digital Advertising Trends

March 20, 2019 B2BDIGITAL ADVERTISINGMARKETINGNEWSLETTER ARTICLES BY: Susan Baah 0 Comments

We estimate that since 2017, the business-to-business (B2B) digital advertising market in the US has grown by roughly $1 billion annually. Spending may be on the rise, but B2B companies…

Which Technologies Do US B2B Companies Currently Have?:Small Business Expo

Customer Growth Marketing

December 3, 2018 MARKETINGNEWSLETTER ARTICLESSTARTUP/ SMALL BUSINESS BY: Susan Baah 0 Comments

Existing customers need less persuading to try your products and more reasons why they should continue the relationship with your company. Savvy B2B marketers are shifting their focus to thinking…

Which Technologies Do US B2B Companies Currently Have?:Small Business Expo

Should B2B Marketers Focus on Driving Account Growth?

December 3, 2018 B2BMARKETINGNEWSLETTER ARTICLES BY: Susan Baah 0 Comments

An interview with: Mark Kovac Global Head of Commercial Excellence Group, Partner Bain & Company Every B2B company has to find a balance between customer acquisition and existing account growth.…

Which Technologies Do US B2B Companies Currently Have?:Small Business Expo

How to Transform Loyal Customers into Brand Advocates

December 3, 2018 MARKETINGNEWSLETTER ARTICLES BY: Susan Baah 0 Comments

An interview with: Jason Williams Community Director Ipswitch All B2Bs approach customer loyalty differently. For those just beginning to actualize a real loyalty strategy, it's a challenge to figure out…

Which Technologies Do US B2B Companies Currently Have?:Small Business Expo

Top 3 investing tips for first-time business owners

December 3, 2018 B2BMARKETINGNEWSLETTER ARTICLESSTARTUP/ SMALL BUSINESSTHOUGHTS FROM OUR PRODUCER BY: Susan Baah 0 Comments

We’re now near the end of the fiscal year and companies are beginning to allocate funds and plan their budgets for 2019. This is no different for new business owners…

Which Technologies Do US B2B Companies Currently Have?:Small Business Expo

Getting Social for the Sell

November 16, 2018 MARKETINGRETAILSOCIAL MEDIASTARTUP/ SMALL BUSINESS BY: Susan Baah 0 Comments

Small business owners are feeling more optimistic than ever.  A recent survey given at our Los Angeles show found 88 percent of respondents feel optimistic about the state of small…

Which Technologies Do US B2B Companies Currently Have?:Small Business Expo

Quality Over Quantity: Why Targeted Emails Are Better Than Email Blasts

November 14, 2018 MARKETINGNEWSLETTER ARTICLES BY: Susan Baah 0 Comments

Email marketing is a tried-and-true digital channel that marketers across all sectors are using to reach and engage their audience. According to a survey from Radicati Group conducted earlier this…

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