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Getting Customer Experience Right Proves Challenging:Small Business Expo

Getting Customer Experience Right Proves Challenging

June 18, 2018 B2BMARKETINGNEWSLETTER ARTICLESUSER EXPERIENCE BY: Andres 0 Comments

Here’s a thought experiment: Imagine a company where marketers have solved their problems with technology and organizational incentives, and have all the pieces in place to personalize experiences for their…

Getting Customer Experience Right Proves Challenging:Small Business Expo

Analyzing 3 of Mary Merker’s Internet Trends for 2018

June 15, 2018 B2BMARKETINGMOBILENEWSLETTER ARTICLESTECHNOLOGY BY: Andres 0 Comments

Mary Meeker, the well-known venture capitalist and heralded "queen of the internet," released her annual internet trends report to the tech and business communities this month, generating as usual a…

Getting Customer Experience Right Proves Challenging:Small Business Expo

The Most Effective and Used Types of B2B Content Marketing in 2018 so Far

June 12, 2018 B2BMARKETING BY: Andres 0 Comments

eMarketer estimates that 87.0% of US B2B companies will use digital content marketing in 2018. Despite already high adoption, the usage rate will grow slightly in 2019, to 87.5%. The…

Getting Customer Experience Right Proves Challenging:Small Business Expo

Are Young Adults Growing Tired of Constant Social Connectivity?

March 29, 2018 MARKETINGNEWSLETTER ARTICLESSOCIAL MEDIA BY: Andres 0 Comments

Despite popular assumptions that young adults are social media-obsessed, new data suggests that many have considered a temporary—and even permanent—reprieve from their newsfeeds. In a December 2017 Hill Holliday survey, conducted by…

Getting Customer Experience Right Proves Challenging:Small Business Expo

Small Businesses Crowd Facebook

February 7, 2018 MARKETINGNEWSLETTER ARTICLESSOCIAL MEDIA BY: Andres 0 Comments

Small-business owners are often constrained by limits on resources as they balance different needs competing for a slice of finite budgets. But new research from business and marketing services provider G2…

Getting Customer Experience Right Proves Challenging:Small Business Expo

Social Media Will Hit Major Milestones in 2018

February 7, 2018 MARKETINGNEWSLETTER ARTICLESSOCIAL MEDIA BY: Andres 0 Comments

With Facebook and Twitter at the center of national conversations about political ad transparency and fake news, the year ahead will be anything but dull for social media companies. Facebook’s…

Getting Customer Experience Right Proves Challenging:Small Business Expo

Millenials Favor Smartphones For Second-Screening

February 7, 2018 EMPLOYEESMARKETINGNEWSLETTER ARTICLES BY: Andres 0 Comments

Despite TV's widespread reach, the attention of its US audience is something that's increasingly fractured across several devices. That development is reflected in the growing trend of second-screening. eMarketer estimates…

Getting Customer Experience Right Proves Challenging:Small Business Expo

Top 3 Ways to Embrace Consumerization of Technology

September 13, 2016 EMPLOYEESMARKETINGSTARTUP/ SMALL BUSINESS BY: admin 0 Comments

Consumerization of IT is defined as “the propensity for users’ experiences with technology as consumers to impact their expectations regarding their technology experiences at work.” It has become a habit…

Getting Customer Experience Right Proves Challenging:Small Business Expo

Twitter Guide for Small Business Part 4: Tips for Measuring ROI

August 26, 2016 MARKETINGSTARTUP/ SMALL BUSINESS BY: admin 0 Comments

So you’ve followed many of the strategies for creating your profile and engaging with community members, and your Twitter community is growing, but you’re probably wondering what it all means…

Getting Customer Experience Right Proves Challenging:Small Business Expo

Email Marketing: A Powerful Tool for Small Business

August 6, 2016 MARKETINGSTARTUP/ SMALL BUSINESS BY: admin 0 Comments

Are your small business customers deleting or clicking to open those emails you send them? No one wants their emails to be like messages in bottles, lost in a rolling…

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