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Not Everyone Wants to Share Their Data in Exchange for Personalization:Small Business Expo

Not Everyone Wants to Share Their Data in Exchange for Personalization

September 20, 2018 B2BMARKETINGNEWSLETTER ARTICLES BY: Susan Baah 0 Comments

Many consumers understand how companies use their personal data, but not everyone is comfortable with it. More specifically, boomers, according to an April 2018 survey of internet users worldwide from…

Not Everyone Wants to Share Their Data in Exchange for Personalization:Small Business Expo

Why Marketers Use AI For Audience Targeting

September 19, 2018 B2BMARKETINGNEWSLETTER ARTICLES BY: Susan Baah 0 Comments

There are many ways that marketers can use artificial intelligence (AI), but so far, targeting and audience segmenting are among the most common uses for the emerging technology. In a…

Not Everyone Wants to Share Their Data in Exchange for Personalization:Small Business Expo

B2B Marketing Data

September 19, 2018 MARKETINGNEWSLETTER ARTICLES BY: Susan Baah 0 Comments

As account-based marketing and the delivery of targeted, personalized content become more prevalent for business-to-business (B2B) marketers and sellers, data is of utmost importance. Without a proper marketing data management…

Not Everyone Wants to Share Their Data in Exchange for Personalization:Small Business Expo

Marketers’ Roundtable: How Four Brands Use Data to Increase Email Open Rates and ...

September 19, 2018 MARKETINGNEWSLETTER ARTICLES BY: Susan Baah 0 Comments

Stephen Driscoll Vice President, Marketing AARP Brent Christensen Director, Digital Marketing for Email and Push Overstock.com Victoria Vaynberg CMO Resy Harris Beber CMO Vimeo Email is to marketing what peanut…

Not Everyone Wants to Share Their Data in Exchange for Personalization:Small Business Expo

Why Data is the Smart Investment to Help Build Your Business

September 19, 2018 MARKETINGNEWSLETTER ARTICLESTECHNOLOGY BY: Susan Baah 0 Comments

        By: Zach Lezberg, Small Business Expo CEO We are in the golden age of data, where it is revolutionizing the way businesses interact with their customers.…

Not Everyone Wants to Share Their Data in Exchange for Personalization:Small Business Expo

Long Live Email Marketing

August 27, 2018 MARKETINGNEWSLETTER ARTICLES BY: Susan Baah 0 Comments

        By: Zach Lezberg, Small Business Expo CEO There is a solid argument to be made for the role of email marketing as a core tactic within…

Not Everyone Wants to Share Their Data in Exchange for Personalization:Small Business Expo

Getting Customer Experience Right Proves Challenging

June 18, 2018 B2BMARKETINGNEWSLETTER ARTICLESUSER EXPERIENCE BY: Andres 0 Comments

Here’s a thought experiment: Imagine a company where marketers have solved their problems with technology and organizational incentives, and have all the pieces in place to personalize experiences for their…

Not Everyone Wants to Share Their Data in Exchange for Personalization:Small Business Expo

Analyzing 3 of Mary Merker’s Internet Trends for 2018

June 15, 2018 B2BMARKETINGMOBILENEWSLETTER ARTICLESTECHNOLOGY BY: Andres 0 Comments

Mary Meeker, the well-known venture capitalist and heralded "queen of the internet," released her annual internet trends report to the tech and business communities this month, generating as usual a…

Not Everyone Wants to Share Their Data in Exchange for Personalization:Small Business Expo

The Most Effective and Used Types of B2B Content Marketing in 2018 so Far

June 12, 2018 B2BMARKETING BY: Andres 0 Comments

eMarketer estimates that 87.0% of US B2B companies will use digital content marketing in 2018. Despite already high adoption, the usage rate will grow slightly in 2019, to 87.5%. The…

Not Everyone Wants to Share Their Data in Exchange for Personalization:Small Business Expo

Are Young Adults Growing Tired of Constant Social Connectivity?

March 29, 2018 MARKETINGNEWSLETTER ARTICLESSOCIAL MEDIA BY: Andres 0 Comments

Despite popular assumptions that young adults are social media-obsessed, new data suggests that many have considered a temporary—and even permanent—reprieve from their newsfeeds. In a December 2017 Hill Holliday survey, conducted by…

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