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B2Bs Leverage Programmatic to Target Specific Accounts:Small Business Expo

B2Bs Leverage Programmatic to Target Specific Accounts

March 20, 2019 B2BDIGITAL ADVERTISINGFINANCEMARKETINGNEWSLETTER ARTICLESTECHNOLOGY BY: Susan Baah 0 Comments

Programmatic advertising is unlocking new opportunities for account-based marketing (ABM), and according to industry experts, interest and investments are ramping up. Research from Dun & Bradstreet found that 63% of…

B2Bs Leverage Programmatic to Target Specific Accounts:Small Business Expo

US B2B Digital Advertising Trends

March 20, 2019 B2BDIGITAL ADVERTISINGMARKETINGNEWSLETTER ARTICLES BY: Susan Baah 0 Comments

We estimate that since 2017, the business-to-business (B2B) digital advertising market in the US has grown by roughly $1 billion annually. Spending may be on the rise, but B2B companies…

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