Top Winning Ad Strategies SMBs Need to Know for 2027
• Workshop Room 3
Discover the winning ad strategies for 2027! Harness AI predictive intent, automated campaign building, and omnichannel CTV & DOOH. Learn how smart SMBs turn real-world location intelligence into foot traffic and measurable growth.
Presented by:
Brittany Longenbach GroundTruth
Brittany Longenbach, Senior Customer Growth Advisor at GroundTruth, helps small to mid-sized businesses and agencies turn marketing strategies into real-world results. With 15+ years in marketing and advertising, Brittany has seen the industry evolve from traditional media and static audience targeting to today’s data-driven, omnichannel world. She began her career at Condé Nast and CBS before joining ad tech startup Addy, where she spent more than 12 years helping businesses navigate the rapidly changing digital landscape. Following Addy's acquisition by GroundTruth in 2020, Brit has continued working closely with advertisers to make sophisticated marketing
Brittany Longenbach, Senior Customer Growth Advisor at GroundTruth, helps small to mid-sized businesses and agencies turn marketing strategies into real-world results. With 15+ years in marketing and advertising, Brittany has seen the industry evolve from traditional media and static audience targeting to today’s data-driven, omnichannel world. She began her career at Condé Nast and CBS before joining ad tech startup Addy, where she spent more than 12 years helping businesses navigate the rapidly changing digital landscape. Following Addy's acquisition by GroundTruth in 2020, Brit has continued working closely with advertisers to make sophisticated marketing technology feel simple, practical, and achievable. She loves helping businesses cut through the noise, find their best customers, and use technology to make marketing work harder—without making it more complicated.