Why Customers Ignore Your Calls, And How to Fix It
• Workshop Room 6
Are your critical calls going to voicemail? In under 30 minutes, learn how to register your business number, reduce call mislabeling, improve answer rates, and stop missed calls from costing you revenue and customer trust.
Presented by:


Bryan “BK” Smith First Orion
Bryan “BK” Smith is a growth-focused technology executive and Head of Self-Service Solutions at First Orion, with deep experience spanning telecommunications, SaaS, product development, product marketing, and customer experience. Throughout his career, BK has focused on turning innovative technology into scalable businesses, including helping grow First Orion’s Branded Calling business to a multi-millions in annual revenue.
Today, he leads First Orion’s self-service business, bringing enterprise-grade Branded Calling capabilities to small and midsize businesses through a simple, scalable SaaS experience. Known for connecting product strategy with customer needs and commercial grow
Bryan “BK” Smith is a growth-focused technology executive and Head of Self-Service Solutions at First Orion, with deep experience spanning telecommunications, SaaS, product development, product marketing, and customer experience. Throughout his career, BK has focused on turning innovative technology into scalable businesses, including helping grow First Orion’s Branded Calling business to a multi-millions in annual revenue.
Today, he leads First Orion’s self-service business, bringing enterprise-grade Branded Calling capabilities to small and midsize businesses through a simple, scalable SaaS experience. Known for connecting product strategy with customer needs and commercial growth, BK brings a builder’s mindset to developing products, teams, partnerships, and go-to-market strategies that drive measurable business results.
