The ABCs of SMS: How to Grow Your Business Using Text Messages
• Workshop Room 4
Your customers read their texts. They ignore your emails. This workshop shows small business owners how to turn SMS into a revenue channel without landing in legal trouble: what TCPA consent actually requires, how responding in minutes instead of hours wins more leads, how to automate follow up, and how to use text to generate reviews and referrals on autopilot. Practical tactics you can put in place this week.
Presented by:


Melissa Leal Textellent
Melissa Leal is a Strategic Accounts Advisor at Textellent, a business texting platform that helps companies handle marketing, appointment reminders, lead response, and two way customer conversations. She has been with Textellent for more than ten years, working almost exclusively with small and medium businesses.
In that time she has helped thousands of owners grow their business be helping owners leverage texting into a revenue-generating tool. She advises businesses daily on TCPA compliance, 10DLC registration, and building automated texting programs that produce reviews, referrals, and repeat revenue without adding headcount.
Outside of work, Melissa is a mom to two teenage boys, a
Melissa Leal is a Strategic Accounts Advisor at Textellent, a business texting platform that helps companies handle marketing, appointment reminders, lead response, and two way customer conversations. She has been with Textellent for more than ten years, working almost exclusively with small and medium businesses.
In that time she has helped thousands of owners grow their business be helping owners leverage texting into a revenue-generating tool. She advises businesses daily on TCPA compliance, 10DLC registration, and building automated texting programs that produce reviews, referrals, and repeat revenue without adding headcount.
Outside of work, Melissa is a mom to two teenage boys, a proud football mom, and President of their high school Orchestra Booster Club. She’s also the unofficial designated chaperone for teen events and hangouts, so multitasking, problem-solving, and managing organized chaos comes naturally.
