Making Paid Ads That Actually Work
• Workshop Room 3
Most businesses don’t have an ad problem, they have a conversion problem. In this session, Julia Becker Collins breaks down why ads don’t turn into leads and how to structure your marketing so paid advertising drives real, predictable growth.
Presented by:
Julia Becker Collins Vision Advertising
Julia Becker Collins is the Chief Operating Officer at Vision Advertising, a Massachusetts-based marketing agency. With more than 20 years of experience in marketing and business leadership, she helps companies cut through the noise and focus on the strategies that actually drive growth. Julia is known for her direct, practical approach to marketing, leadership, and operations, helping business owners better understand what works, what doesn’t, and where they should be investing their time and money. Her expertise includes paid advertising, lead generation, team leadership, and operational strategy for growing businesses. An accomplished keynote speaker, Julia regularly presents on busi
Julia Becker Collins is the Chief Operating Officer at Vision Advertising, a Massachusetts-based marketing agency. With more than 20 years of experience in marketing and business leadership, she helps companies cut through the noise and focus on the strategies that actually drive growth. Julia is known for her direct, practical approach to marketing, leadership, and operations, helping business owners better understand what works, what doesn’t, and where they should be investing their time and money. Her expertise includes paid advertising, lead generation, team leadership, and operational strategy for growing businesses. An accomplished keynote speaker, Julia regularly presents on business growth, marketing, and paid advertising at conferences, workshops, and industry events across Massachusetts. Since 2020, she has also led webinars and workshops for the Center for Women & Enterprise. She is the co-host of the enVisioning Success podcast and a contributing columnist for the Worcester Business Journal. Julia is a Worcester Business Journal 40 Under 40 awardee, a recipient of the UMass Amherst Distinguished Alum Award, and a CWE “Women Who Lift Up Massachusetts” honoree.