From 5 to 50 Employees: Building a Scalable People Strategy

• Workshop Room 3

Scaling from 5 to 50 employees can quickly create hiring, culture, and operational challenges. Learn how to avoid common growth mistakes, build scalable systems, and create a people strategy that supports long-term success.

Presented by:

Heather Gould, speaker at The Small Business Expo
Heather Gould from OneDigital Headshot Photo at Small Business Expo

Heather Gould OneDigital

Heather Gould is a seasoned executive leader specializing in growth strategy, organizational transformation, and scalable business operations. As EVP of Strategy, Growth and Transformation at OneDigital | Resourcing Edge, she partners with leadership teams to drive strategic alignment, operational excellence, and long-term growth initiatives. Throughout her career, Heather has led transformational efforts across public, private, and PE-backed organizations, including scaling businesses from $1B to $6B in revenue, leading change within acquisition-heavy environments, and redefining go-to-market and service delivery strategies. Prior to joining OneDigital, she served as Chief Strategy Offic
Heather Gould is a seasoned executive leader specializing in growth strategy, organizational transformation, and scalable business operations. As EVP of Strategy, Growth and Transformation at OneDigital | Resourcing Edge, she partners with leadership teams to drive strategic alignment, operational excellence, and long-term growth initiatives. Throughout her career, Heather has led transformational efforts across public, private, and PE-backed organizations, including scaling businesses from $1B to $6B in revenue, leading change within acquisition-heavy environments, and redefining go-to-market and service delivery strategies. Prior to joining OneDigital, she served as Chief Strategy Officer at BBSI and founded Catapult Growth Advisors, where she advised CEOs on growth, commercialization, and organizational strategy. Heather is passionate about culture-driven leadership and empowering teams to achieve sustainable, measurable impact.