Avoid Unnecessary Fails: Send the Right Message. Get the Right Result!
• Workshop Room 1
95% of new products fail; too often the reason is terrible messaging. I show company leaders why 82% of B2B messaging is ineffective, and how to develop messaging that's PROVEN to grow their businesses by getting their products noticed and purchased.
Presented by:
John Pohl 14th Floor Solutions
John Pohl has devoted the second half of his highly successful career to helping B2B companies significantly enhance their sales and profit growth and increase their new product success rates. His unique approach to driving success in the B2B space leverages the strategic and creative skills he developed during the first half of his career as a B2C senior marketing executive with such market-leading companies as Kellogg’s, Dial, Gallo and Cobra. For the past 18 years, his strategic marketing agency – 14th Floor Solutions – has helped over 50 innovative B2B clients successfully launch new products, reverse sales declines on existing products, and achieve market leadership.
John Pohl has devoted the second half of his highly successful career to helping B2B companies significantly enhance their sales and profit growth and increase their new product success rates. His unique approach to driving success in the B2B space leverages the strategic and creative skills he developed during the first half of his career as a B2C senior marketing executive with such market-leading companies as Kellogg’s, Dial, Gallo and Cobra. For the past 18 years, his strategic marketing agency – 14th Floor Solutions – has helped over 50 innovative B2B clients successfully launch new products, reverse sales declines on existing products, and achieve market leadership.