The Business Model Advantage: Align, Deliver, Grow

• Workshop Room 1

Discover how to design a clear, strategic, and scalable business model that fits your tier of service—budget, standard, or premium. Includes worksheets, examples, a free online course, and practical tools to align client value with business clarity.

Presented by:

John Armstrong from Full Spectrum Coaching and Consulting Headshot Photo at Small Business Expo

John Armstrong Full Spectrum Coaching and Consulting

John Armstrong is a 25+ year entrepreneur, small business owner, and the founder of Full Spectrum Coaching & Consulting. With decades of hands-on experience launching, growing, and sustaining service-based businesses, John now helps emerging entrepreneurs gain the clarity, confidence, and structure they need to succeed. His Small Business Mastery Curriculum combines traditional consulting—tools, principles, and operational best practices—with his signature Unleashing the Hero Within coaching approach and InnerEdge™ methodology. Whether you're just getting started or trying to get unstuck, John offers a clear, grounded path forward—equipping you with both the mindset and skills
John Armstrong is a 25+ year entrepreneur, small business owner, and the founder of Full Spectrum Coaching & Consulting. With decades of hands-on experience launching, growing, and sustaining service-based businesses, John now helps emerging entrepreneurs gain the clarity, confidence, and structure they need to succeed. His Small Business Mastery Curriculum combines traditional consulting—tools, principles, and operational best practices—with his signature Unleashing the Hero Within coaching approach and InnerEdge™ methodology. Whether you're just getting started or trying to get unstuck, John offers a clear, grounded path forward—equipping you with both the mindset and skillset to build a resilient, values-driven business from the inside out. John’s workshops are energetic, practical, and empowering—perfect for aspiring business owners ready to stop spinning and start building with intention.
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