Shoestring Media: Tools & Tricks Cheaper Than Your Morning Coffee

• Workshop Room 3

Strategic communication is a must for small business survival. Shoestring Media shows attendees how existing resources can help with B2B, B2C, and internal communication. We’ll then showcase efficiency hacks to help guests keep the plan moving

Presented by:

Dan Farkas from Pass PR Headshot Photo at Small Business Expo

Dan Farkas Pass PR

Professional Wearer of Many Hats isn’t something you can put on a LinkedIn profile, but it may be the best way to describe me. Dan is a Professor of Strategic Communication at Ohio University, where he teaches research, strategy, content creation, measurement, and analytics courses. He’s also a business owner when not chasing late homework or his two kids. His latest venture is Pass PR, which aims to mind the gap between employer needs and employee capacity. Dan’s been called "A recognized thought leader in the PR….he also is a sought-after speaker on both national and local levels who is an exceptional storyteller drawing on his collective experience as a former journalist
Professional Wearer of Many Hats isn’t something you can put on a LinkedIn profile, but it may be the best way to describe me. Dan is a Professor of Strategic Communication at Ohio University, where he teaches research, strategy, content creation, measurement, and analytics courses. He’s also a business owner when not chasing late homework or his two kids. His latest venture is Pass PR, which aims to mind the gap between employer needs and employee capacity. Dan’s been called "A recognized thought leader in the PR….he also is a sought-after speaker on both national and local levels who is an exceptional storyteller drawing on his collective experience as a former journalist and current practitioner and instructor." His book, Strategic Content Marketing: Creating Effective Content in Practice, is out now. You can also hear him on The Strategic Communicator Podcast, part of the Marketing Podcast Network. In a former life, Dan earned more than 20 awards for his work in television news. His work appeared on CNN, MSNBC, and SI.com.
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