Troy SpringOwner, Agency 345 and Dealer World / Co-founder, Dealer Funnel

His roots in advertising started while he managed four businesses and the large advertising budgets for them. The businesses all grew under his watch. He credits much of that growth to the advertising decisions he made to drive more business to each location. He has spent the last decade perfecting what he calls the four pillars of advertising: reach, frequency, creative, and cost. He is a strong advocate of this formula. He spends much of his time sharing these concepts as a national speaker and occasional guest on podcasts. He is also a 3x bestselling author and has spoken for both the American Advertising Federation as well as others many times.