Daria Woods from Founder & Principal, Greenlight Analytica Headshot Photo at Small Business Expo

Daria WoodsFounder & Principal, Greenlight Analytica

For the past decade, Daria has helped some of the world’s largest companies and asset managers extract value from their data, optimize operations, and increase ROI.

She first developed her expertise in 2014 by generating actionable trading insights from unstructured, big data sets using natural language processing (NLP) and artificial intelligence (AI) for large Wall St. firms as part of a FinTech startup.

Since then, Daria has uncovered quick and cost effective ways to utilize the power of AI, NLP, and bots for businesses at any size and budget. Harnessing the power of AI is no longer reserved for big business and big budgets.

Daria’s unique data-driven approach specializing in go-to-market strategies and sales optimization for startups through medium-sized businesses has helped turnaround underperforming teams, generate 40% YoY revenue growth, facilitate 82% sales personnel expansion, and raise over $1B in capital and debt financing. Her work has been featured in Barron’s, Bloomberg, and MarketWatch.

Daria discovered her passion for data and problem solving as a Philosophy and Political Science student at the University of Texas at Arlington where she completed an Undergraduate Research Assistantship and published 3 theses.