Unlock Business Growth by Starting at the Login Box

05/27/2021 CST • Workshop Room 4

Can you remember the last time you had a frustrating login experience?

Whether it was due to a never ending cycle of wrong passwords or a series of security challenges causing you friction, about 83% of consumers abandon purchases due to a painful login experience. Identity can make (or break) your first impression and in today’s hyper-competitive, digital world, it’s crucial to get it right—every time.

In this workshop, we’ll discuss how customer identity can be a strategic business enabler to support the growth of your SMB while also creating a safe, efficient, and secure experience for your customers.

Presented by:

Salman Ladha Senior Product Marketing Manager, Auth0

As a Senior Product Marketing Manager, I’m responsible for communicating the value of of identity for SaaS application builders. I’m particularly passionate about the role identity plays in accelerating a businesses growth through frictionless yet secure access. Outside of you can catch me reading, working out, or watching the latest Marvel movie.
As a Senior Product Marketing Manager, I’m responsible for communicating the value of of identity for SaaS application builders. I’m particularly passionate about the role identity plays in accelerating a businesses growth through frictionless yet secure access. Outside of you can catch me reading, working out, or watching the latest Marvel movie.

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