Tips & Tricks To Take Your Google Ads eCommerce Strategies To The Next Level

• 1:00PM - 1:30PM • Workshop Room 7

Identify key strategies behind optimizing Google Ads Performance Max campaigns. The #1 complaint about Performance Max are the inefficiencies in reporting. In this session, speakers will delve into the intricacies of Performance Max campaigns, providing clarity on reporting mechanisms and deciphering crucial metrics for campaign success.

Through real-world case studies and actionable tips, participants will learn how to:

1.. Identify bottlenecks within Performance Max campaigns.
2. Implement advanced targeting and bidding strategies to maximize ROI.
3. Utilize data-driven insights to refine ad creatives and messaging
4. Streamline reporting processes and drive informed decision-making.
5. Harness the power of automation and AI

Whether you're a seasoned digital marketer or just beginning your journey with Google Ads, this presentation promises to equip you with the knowledge and tools necessary to elevate your campaigns to new heights of success. Don't miss this opportunity to unlock the full potential of Google Ads Performance Max and drive unparalleled results for your business.

Presented by:

Zach Everett from SmartSites Headshot Photo at Small Business Expo

Zach Everett SmartSites

Zach Everett is a seasoned expert in digital marketing, specializing in PPC advertising and e-commerce strategy. With over a decade of experience, Zach has managed a portfolio of Google Ads campaigns exceeding $10 million in spend over five years, across diverse verticals including supplements, apparel, outdoor accessories, and adult products. Zach's forte lies in his ability to scale accounts effectively, optimizing performance and maximizing ROI for his clients. Currently, Zach oversees a team of six analysts, managing a combined monthly spend of over $1 million. His leadership and mentorship foster a culture of innovation and excellence, empowering his team to consistently deliver exce
Zach Everett is a seasoned expert in digital marketing, specializing in PPC advertising and e-commerce strategy. With over a decade of experience, Zach has managed a portfolio of Google Ads campaigns exceeding $10 million in spend over five years, across diverse verticals including supplements, apparel, outdoor accessories, and adult products. Zach's forte lies in his ability to scale accounts effectively, optimizing performance and maximizing ROI for his clients. Currently, Zach oversees a team of six analysts, managing a combined monthly spend of over $1 million. His leadership and mentorship foster a culture of innovation and excellence, empowering his team to consistently deliver exceptional results and exceed client expectations.
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