The Hidden Power of Digital Data

05/27/2021 CST Reserve My Seat • Workshop Room 1

90% of users will turn to Google to help with their purchase decision. By understanding how these users think, search, and act online gives company's the greatest opportunity to convert them into potential new business. In this workshop, we will be giving a brief introduction to digital marketing, how it works, and how to properly utilize the millions of data points available in tools such as Google Analytics and Google AdWords. Most people set up an digital marketing plan and hope for the best, but the only true way to make digital marketing campaigns worthwhile is by analyzing the customer information available and making adjustments accordingly. SmartSites manages over $27M per year in Google Ad spend which has helped reveal some surprising statistics that we will be sharing. - Get inside the searching and buying behaviors of potential customers - Learn how to optimize your organic visibility - Learn how simple it can be to set up a Google Ads campaign - See how to Utilize Google Ads Data for optimal success

Presented by:

Matthew Prepis Director of Business Development, SmartSites

Matthew Prepis is one of the original employees of SmartSites, a leading digital marketing agency focusing on website design, SEO, and Pay Per Click advertising. As the Director of Business Development, Matthew has helped grow the company from 5 to over 200 employees worldwide. SmartSites is an award winning website design and digital marketing agency, with a focus on search engine marketing (SEO & PPC.) SmartSites was founded by brothers Alex and Michael Melen, who grew up with a passion for all things digital. With an innovative vision and a lot of hard work, SmartSites quickly became one of America’s fastest growing companies. Our relentless focus on our clients has led us to over 1
Matthew Prepis is one of the original employees of SmartSites, a leading digital marketing agency focusing on website design, SEO, and Pay Per Click advertising. As the Director of Business Development, Matthew has helped grow the company from 5 to over 200 employees worldwide. SmartSites is an award winning website design and digital marketing agency, with a focus on search engine marketing (SEO & PPC.) SmartSites was founded by brothers Alex and Michael Melen, who grew up with a passion for all things digital. With an innovative vision and a lot of hard work, SmartSites quickly became one of America’s fastest growing companies. Our relentless focus on our clients has led us to over 150 5-star reviews since our inception in 2011. When Dun & Bradstreet asked "How satisfied do you feel about the quality of service?", we scored a phenomenal 97%. We keep our clients happy by delivering results that exceed their expectations. Matthew has previously been found speaking about the importance of digital marketing at venues such as the New York Health Forum, Watch. Click. Grow, and numerous times at the Google NYC headquarters. Matthew is a graduate of Rutgers University. He has been featured in renowned publications such as NPR. To speak to Matthew more about digital marketing add him on LinkedIn or call SmartSites at Call 201-870-6000 201-870-6000.

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