How Purpose-Driven Brands are Making a BIG Difference
• 1:00PM - 1:30PM • Workshop Room 1
Over the past few decades, businesses and consumers alike have placed more and more importance on the idea that brands should serve a purpose. It matters to people. It matters to brands. Consider the following statistics:
Brands set on improving our quality of life outperform the stock market by 120%. 77% of consumers say they have stronger emotional bonds to purpose-driven companies. 66% of consumers are willing to switch from a known brand to a purpose-driven brand. 57% are willing to pay more for an equivalent product from a purpose-driven brand. According to Deloitte, purpose-driven brands have 49% higher employee retention.
Many companies see the value of building a purpose-driven brand. But most are uncertain of how to get there. This workshop will share the success stories of brands that put purpose at the center of their business strategy. And we will reveal the 9 best practices of purpose-driven brands — practices that any company of any size can apply to their business.
Presented by:
Mike Heronime Positive Brand
As the president and executive director of creative solutions for Positive Brand, Mike Heronime has helped companies and organizations large and small from Fortune 500 companies and non-profit organizations to fledgling startups - organizations like American Airlines, American Locker, Blatchford, Children International, dotFIT, Fisher Clinical Services, Fidelity Investments, Food Bank for New York, Food For The Poor, Global IP Networks, Good Year, Humane Society International, Intel, Interstate Batteries, My Joy Yoga, Pepsi, PelviX, Rapid SOS, Salam Forever, Sara Lee, Service Experts, Southern HVAC, Subaru, Susan G. Komen, Table 87, Unilever, and XWELL grow the
As the president and executive director of creative solutions for Positive Brand, Mike Heronime has helped companies and organizations large and small from Fortune 500 companies and non-profit organizations to fledgling startups - organizations like American Airlines, American Locker, Blatchford, Children International, dotFIT, Fisher Clinical Services, Fidelity Investments, Food Bank for New York, Food For The Poor, Global IP Networks, Good Year, Humane Society International, Intel, Interstate Batteries, My Joy Yoga, Pepsi, PelviX, Rapid SOS, Salam Forever, Sara Lee, Service Experts, Southern HVAC, Subaru, Susan G. Komen, Table 87, Unilever, and XWELL grow their revenue through insight-based, integrated strategic and creative marketing solutions.
Revolution Magazine named his Pepsistuff campaign as The Best Consumer Marketing Campaign of the Year. ADWEEK calls him an expert on online advertising and iMedia Magazine turns to him as an authority on youth marketing.
As a certified behavioral scientist, Mike specializes in taking a scientific approach to defining marketing strategy based on insights into human nature. His decades of experience with behavioral science as a researcher, practitioner, and analyst of marketing programs combined with his creative experience in producing award-winning campaigns has helped clients achieve aggressive levels of growth for their brands and their company's bottom line.