Podcast Your Way to Hot New Business Leads

• Workshop Room 1

According to Edison Research, more than 78% of Americans are familiar with podcasting, and more than 41% (roughly 116 million) have listened to a podcast in the past month. We are definitely in the age of content consumption. But have you ever considered the benefits of podcasting to your sales pipeline?


Whether you choose to host or your own, become a professional podcast guest, or both, this medium can change the entire landscape of your business.


In this session, speaker Michael Sherlock will discuss how her own podcast, and regular appearances on other people’s podcasts, literally saved her company and will give you her Top Ten Tips on how this medium can change your sales and pipeline process forever.


We will cover:

  • Identify the pros/cons of hosting your own show, being a professional guest, or deciding on the combo platter.
  • Understand how your product/good/service/idea is best developed in each segment.
  • Learn to identify the best guests and/or shows to create the strongest ROI for your business.
  • Develop your plan of attack.
  • And more….This will be fast-paced, filled with action-items, and a “walk out the door ready to go” checklist of how to make podcasting your best lead generation tool ever.