Painless Production– How Startups get from Concept to Sales

05/27/2021 CST Reserve My Seat • Workshop Room 2

Think of a successful startup: Caspar Mattress, Harry's, Great Jones. Each of these started with a great idea, and each one delivered with quality products that buyers love. Where entrepreneurs often struggle is the space in between-- how to get products designed, produced, and in the hands of your target buyers? The world of production can be daunting and expensive, but it doesn't need to be. Here I will cover some pitfalls to avoid and best practices to follow to get that wonderful idea into reality. From choosing a good designer to choosing materials to selecting a manufacturing partner, I'll use real life case studies to illustrate what works and what doesn't. While no talk can possibly cover all bases, I hope to provide a solid foundation of where to look for resources and what questions to ask.

Presented by:

Isis Shiffer Founder/Design Lead, Spitfire Industry

Isis Shiffer is an industrial designer based in Brooklyn, New York. She earned a BFA from UPenn and an MID from Pratt institute, working as a bicycle framebuilder for three years in between. Isis founded Spitfire Industry in 2016, seeing the need for a small, agile studio that could provide one stop design services to startups and established companies alike.   Spitfire has worked with hundreds of clients around the world to bring their products from concept to production, creating everything from food trucks to therapy lamps, medical devices to toys.   Outside the studio Isis enjoys cycling, sailing, fine art, mountains and underground shows.
Isis Shiffer is an industrial designer based in Brooklyn, New York. She earned a BFA from UPenn and an MID from Pratt institute, working as a bicycle framebuilder for three years in between. Isis founded Spitfire Industry in 2016, seeing the need for a small, agile studio that could provide one stop design services to startups and established companies alike.   Spitfire has worked with hundreds of clients around the world to bring their products from concept to production, creating everything from food trucks to therapy lamps, medical devices to toys.   Outside the studio Isis enjoys cycling, sailing, fine art, mountains and underground shows.

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