Small Business Expo

Think of a successful startup: Caspar Mattress, Harry's, Great Jones. Each of these started with a great idea, and each one delivered with quality products that buyers love.

Where entrepreneurs often struggle is the space in between-- how to get products designed, produced, and in the hands of your target buyers? The world of production can be daunting and expensive, but it doesn't need to be.

Here I will cover some pitfalls to avoid and best practices to follow to get that wonderful idea into reality. From choosing a good designer to choosing materials to selecting a manufacturing partner, I'll use real life case studies to illustrate what works and what doesn't.

While no talk can possibly cover all bases, I hope to provide a solid foundation of where to look for resources and what questions to ask.