Maximizing Profit Through Cash Management

• 10:30AM - 11:00AM • Workshop Room 6

Join our exclusive workshop, “Maximizing Profit Through Cash Management” Join us for an insightful 30-minute workshop that combines traditional cash management wisdom with Mike Michalowicz's revolutionary Profit First methodology. It's time to turn the tables, discover proven strategies, and best practices from experts in Profit First principles. Master cash flow, optimize expenses, build financial resilience, and get expert advice. Don't miss this opportunity to gain valuable tips that will transform your business's financial success. Sign up now and secure your spot in this game-changing workshop.

Presented by:

Veronica Herrera Partner, Summit Business Advisors

Veronica Herrera is the face of Summit Bookkeeping, meeting with clients and training them on how to read their financial reports, working on strategy, and reviewing work. She has a knack for helping her clients lower their taxes, increase their profits, and manage their cash flow better.

Veronica takes great pride in being the founder and owner of Summit Bookkeeping, which provides accounting services to small and mid-sized businesses. Veronica’s greatest satisfaction is watching her small business clients grow and surpass their goals.

Some of the recent accomplishments Ver

Veronica Herrera is the face of Summit Bookkeeping, meeting with clients and training them on how to read their financial reports, working on strategy, and reviewing work. She has a knack for helping her clients lower their taxes, increase their profits, and manage their cash flow better.

Veronica takes great pride in being the founder and owner of Summit Bookkeeping, which provides accounting services to small and mid-sized businesses. Veronica’s greatest satisfaction is watching her small business clients grow and surpass their goals.

Some of the recent accomplishments Veronica has helped clients with include correcting a $30,000 invoicing error that would have increased the client’s taxes if not caught.

Prior to founding her own firm in 2007, Veronica worked as a bookkeeper for an investment banking firm and a nonprofit law firm. She also has sales experience in the telecommunications industry. Veronica earned her degree in accounting and political science from Santa Monica College. When she is not working, she enjoys going to movies and theater, reading presidential biographies (she’s a huge history buff), and walking her dog.