5 Revenue Growth Strategies to Win in 2024 (Closing the Confidence Gap)

• 10:30AM - 11:00AM • Workshop Room 2

Research from Sales Benchmark Index found that only 45 percent of CEOs are confident in their team’s ability to execute on their growth strategy. That means that 55 percent—the majority—are not! This workshop is for leaders seeking to maximize revenue growth.

When it comes to revenue growth, what separates the leaders from the laggards? It’s not your products or services. In any category, many companies have similar offerings. It’s not your people. There are talented people in every organization.

The real difference is the ability—or inability—to execute on that growth strategy. And the number one concern we hear from commercial leaders right now is uncertainty about their ability to execute.

A winning strategy is actually the sum total of things you might not be thinking about—that is:

  1. Your growth plays—the specific initiatives you need to launch to address your top revenue challenges.
  2. Your growth levers—the focus areas that will have the most immediate and profound impact on your sales team’s performance.
  3. Your growth teams (all of them, not just sales)—the people you rely on to transform growth into a truly cross-functional effort.

We’ll explore 5 Proven Revenue Growth Strategies your customer facing teams should be aware of to maximize your business’ growth in the coming year.

Special Offer for Attendees: Free 90 day Win-Loss Analysis Promo Code: SBEXPO-ATL to be provide via QR code at end of workshop

Presented by:

David R. Lusk Managing Director, Evergreen Sales Group

David Lusk is the Managing Director of Evergreen Sales Group, a sales development company who specializes in building Sales Intelligent companies. 

His passion is to help leaders and business owners achieve their business goals. 

David has founded and successful exited:  Vantage Point Performance LLC, a boutique sales management company, and M&M Auto Arbitrage, a special luxury automobile purchase concern.

David Lusk is the Managing Director of Evergreen Sales Group, a sales development company who specializes in building Sales Intelligent companies. 

His passion is to help leaders and business owners achieve their business goals. 

David has founded and successful exited:  Vantage Point Performance LLC, a boutique sales management company, and M&M Auto Arbitrage, a special luxury automobile purchase concern.

David developed his expertise in the banking fintech industry (10 years); IT (8 years), and professional services (7 years). 

He has held various titles in his tenure including Director of Training, VP of Sales and Marketing, Managing Director, VP Sales Development, Director of Sales Enablement, and Business Unit Manager. He has had full P&L responsibility of a $4M budget and lead teams from 3 to 30. 

David’s specialty is helping clients operationalize sales and marketing strategies to grow profitable revenue. He does this by building Sales Intelligence into the organization.

As a trusted advisor, he has helped organizations with sales and business strategy, sales process, 

lead generation, training, product commercialization, talent development and performance coaching. 

Over the past 20 years, David has helped his clients generate $2B in topline growth.  Some of his clients’ wins have been: Lazard, Morgan Stanley, Oracle, Microsoft, Wells Fargo, Vovlo, GHX, Boeing, BoA, ASC, Apple, T-Mobile, ATK, Boston Consulting Group, PayPal, and Exxon.

LinkedIn: https://www.linkedin.com/in/drlusk

Website: https://www.evergreensales.group

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