KEYNOTE PRESENTATION
Building a Foundation for Online Marketing Success
Dave Charest, Director of Small Business Success, Constant Contact

• 12:00PM - 12:45PM • Keynote Theatre

In an increasingly digital world, the key to business growth lies in continuously attracting, engaging, and nurturing your customer base. However, the rapid evolution of the online landscape can seem daunting and ambiguous.

Join Dave Charest, Constant Contact’s Director of Small Business Success, to unravel the mystery behind online marketing and discover a simple and adaptable framework that will become your strategic compass for digital growth.

Key discussion points include:

Review: Make sure you’re focused on the right tools and unearth the golden nuggets from your past marketing strategies, understanding what works and what needs to be tweaked. Learn how to dissect your efforts and leverage this knowledge to fortify your future campaigns.

Plan: Dive into the world of realistic, attainable goal setting. Understand how to chart your course for future growth, considering industry trends, customer insights, and your business objectives.

Execute: Uncover actionable steps to elevate your productivity and achieve measurable results. Realize your goals by learning how to implement your strategies efficiently and effectively.

Whether you're taking your first steps into online marketing, seeking validation of your existing strategies, or hunting for proven ideas to ensure your success. Prepare to lay a solid foundation for your online marketing efforts and propel your business to new heights.

Presented by:

Dave Charest Director of SMB Success, Constant Contact

Dave Charest is the Director of Small Business Success at Constant Contact, the online marketing leader trusted by millions of small businesses. In his role, Dave acts as an educator and an advocate for small business leaders, marketing professionals, and nonprofits by providing them with practical marketing advice that can help them achieve their goals. He is a dynamic leader, speaker, creator, and award-winning marketer who strives to inspire small businesses by simplifying the complex world of online marketing. Dave also hosts the Be a Marketer podcast.
Dave Charest is the Director of Small Business Success at Constant Contact, the online marketing leader trusted by millions of small businesses. In his role, Dave acts as an educator and an advocate for small business leaders, marketing professionals, and nonprofits by providing them with practical marketing advice that can help them achieve their goals. He is a dynamic leader, speaker, creator, and award-winning marketer who strives to inspire small businesses by simplifying the complex world of online marketing. Dave also hosts the Be a Marketer podcast.
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