How to Use Digital Marketing to Drive a Growth Strategy

• 2:45PM - 3:15PM • Workshop Room 6

In this engaging 30-minute workshop sponsored by Verizon, learn how to acquire customers, retain them, and keep them engaged so they will buy again, buy more, and tell others! By the end of this session, you'll be able to understand the growth marketing strategies for driving customer acquisition, developing retention, and boosting revenue in a sustainable, strategic way.

Presented by:

Sharon Lee Thony Founder & CEO, SLT Consulting, Verizon

Sharon Lee Thony is a brand and marketing executive, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. She is the founder and CEO of SLT Consulting, which was acquired by Fiverr in 2020. Sharon is passionate about changing the face of leadership and the future of work - and believes in creating opportunities for women and BIPOC professionals. She’s a mentor, advisor and investor in several innovative, female-led businesses. In her spare time, Sharon is co-host of Modern Minorities a Top 10 Podcast on society and culture, hosts Digital Marketing workshops at industry conferences and has taught over 1,000 c
Sharon Lee Thony is a brand and marketing executive, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. She is the founder and CEO of SLT Consulting, which was acquired by Fiverr in 2020. Sharon is passionate about changing the face of leadership and the future of work - and believes in creating opportunities for women and BIPOC professionals. She’s a mentor, advisor and investor in several innovative, female-led businesses. In her spare time, Sharon is co-host of Modern Minorities a Top 10 Podcast on society and culture, hosts Digital Marketing workshops at industry conferences and has taught over 1,000 classes and workshops in digital marketing as an Adjunct Professor at a number of Universities. She has earned a BA from New York University and an MBA from The Wharton School. She currently lives in Los Angeles with her husband, their two adorable sons, and their dog. SLTC is a boutique digital marketing collective that partners with savvy businesses looking to scale their efforts in various integrated marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy. Notable clients include: Peloton, Warby Parker, sweetgreen and Facebook.
Read more