From Customer to Advocate: Marketing that Scales

05/27/2021 CST • Workshop Room 1

Increasing transactions is most certainly a priority, but what if you could enable those customers to become not only repeat customers, but true advocates of your brand? I believe in the power of influence, and while social media, the internet, television, etc all fight for our attention, it's the conversations we have within our direct sphere of influence in car rides, at the dinner table, and when we're catching up with our friends that I believe hold the most power for the small business. When your customers have a delightful interaction with your retail staff, or the way you packaged your product left an impression, those are memorable moments you want to learn to capture and leverage to market your brand and turn that customer into an advocate. In this talk, I'll give you the foundation for how to approach this for your brand, and share insights of how I built one of the leading CBD brands in Texas by empowering our customers and turning them into advocates that help us market and grow our brand.

Presented by:

Shayda Torabi Co-Founder and CEO, RESTART CBD

Shayda Torabi is the Co-Founder and CEO of RESTART CBD, Texas' premier cannabis brand. Born and raised in Austin, Shayda founded RESTART in 2018 alongside her two younger sisters after using CBD for years to personally help manage her pain after an auto pedestrian accident she was in in 2015. Since launching, Shayda and her sisters have earned the name #CBDsisters, becoming one of the leading educators and retailers of cannabis in the industry. In fact, Shayda was recently named Best Hemp Educator, Advocate, and Influencer by the Texas Hemp Awards, and is the host of a cannabis and marketing podcast called, To Be Blunt. Shayda is passionate about helping build great consumer brands in the ca
Shayda Torabi is the Co-Founder and CEO of RESTART CBD, Texas' premier cannabis brand. Born and raised in Austin, Shayda founded RESTART in 2018 alongside her two younger sisters after using CBD for years to personally help manage her pain after an auto pedestrian accident she was in in 2015. Since launching, Shayda and her sisters have earned the name #CBDsisters, becoming one of the leading educators and retailers of cannabis in the industry. In fact, Shayda was recently named Best Hemp Educator, Advocate, and Influencer by the Texas Hemp Awards, and is the host of a cannabis and marketing podcast called, To Be Blunt. Shayda is passionate about helping build great consumer brands in the cannabis industry, and leverages her background in technology and marketing to apply to helping navigate the cannabis industry to connect the consumer to high quality cannabis products and education. You can connect with Shayda at @theshaydatorabi.

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