Experimental Marketing

• Workshop Room 2

Learn how I started my journey as a Brand Ambassador/Event Manager & overview of Experimental Marketing. You will discover the different types of branding campaigns (automotive, retail, gaming, sampling, etc) and how to apply to talent agencies. Providing you advice/inspiration on how to get equipped on your own branding experience.

Presented by:

Shavonne Moorer Owner & CEO, Savvy Global Brands

Shavonne is a Brand Enthusiast, Entrepreneur & Public Speaker. She started her journey as a junior in high school at a summer institute for video journalism at Madonna University. Became an award-winning youth producer with SCOOP, Public Benefit Corporation when she graduated from the Detroit School of Arts. As a Program Assistant at 90.9 WDTR, she wrote 30 sec commercials and was a radio guest. Granted six internships throughout college to advance in music and television, mainly in video production, which led to her first role as a production intern for The City of Detroit, years later behind the scenes at The Word Network. A graduate of Oakland University with a Bachelor of Arts in
Shavonne is a Brand Enthusiast, Entrepreneur & Public Speaker. She started her journey as a junior in high school at a summer institute for video journalism at Madonna University. Became an award-winning youth producer with SCOOP, Public Benefit Corporation when she graduated from the Detroit School of Arts. As a Program Assistant at 90.9 WDTR, she wrote 30 sec commercials and was a radio guest. Granted six internships throughout college to advance in music and television, mainly in video production, which led to her first role as a production intern for The City of Detroit, years later behind the scenes at The Word Network. A graduate of Oakland University with a Bachelor of Arts in Communications. In addition, she is a graduate of Specs Howard School with a concentration in Broadcast Media Arts. Host to her own podcast called eXpression Mode which started on Groove Radio Detroit to showcase/interview business owners, various talents, live discussions, and impactful stories. Enjoy working very diligently representing local and national brands such as DELL, JBL/Harmen, NBC, Target, Ulta, and more. Owner/CEO of a service-based business called Savvy Global Brands specializes in social media management, brand consulting, virtual assistance, event production, and public speaking. The pleasure of working in industries ranging from media, sports, retail, branding, tech, and talent agencies for over 20 years.

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