Earned Media: The Best-Kept Secret in Business

• 10:30AM - 11:00AM • Workshop Room 2

In today's digital age, the media landscape is continuously evolving, presenting countless opportunities for businesses to thrive. However, many business owners struggle to comprehend how to effectively harness this power.

During this workshop, we will dive headfirst into the world of media, discussing the different types of publications as well as providing practical tips on how to leverage the media to benefit your business. Learn how to navigate media channels, attract attention, and secure valuable coverage. Discover the untapped potential of the media as a powerful tool to enhance credibility and reach new audiences and amplify your brand's message and increase visibility.

Don't miss this opportunity to unlock the potential of earned media and position your business for success. Join us and learn how to tap into this best-kept secret in business!

Presented by:

Jake Klein Founder, Jake Ryan Consulting

Jake Klein is the founder of Jake Ryan Consulting, a leading public relations and branding consultancy. A veteran communications professional based in New York City, Jake specializing in media relations and brand building. Over the course of his decade-long career, Jake has represented a diverse range of notable clients, from venture-backed startups to publicly-traded multinational corporations. He has consistently delivered exceptional results, securing impactful media coverage in outlets including the New York Times, Wall Street Journal, Bloomberg, CNBC and many others. With a deep understanding of the media industry and exceptional communication skills, he has served as a trusted liaison
Jake Klein is the founder of Jake Ryan Consulting, a leading public relations and branding consultancy. A veteran communications professional based in New York City, Jake specializing in media relations and brand building. Over the course of his decade-long career, Jake has represented a diverse range of notable clients, from venture-backed startups to publicly-traded multinational corporations. He has consistently delivered exceptional results, securing impactful media coverage in outlets including the New York Times, Wall Street Journal, Bloomberg, CNBC and many others. With a deep understanding of the media industry and exceptional communication skills, he has served as a trusted liaison to C-suite executives and founders, providing invaluable strategic counsel.
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