Digital Marketing – The Big Picture
• 11:15AM - 11:45AM • Workshop Room 2
Small business owners often wear multiple hats and marketing can often be overwhelming. We are going to walk through the core digital marketing channels and help you understand the affect that each channel can have on the other channels and show how developing a wholistic approach will set you up for success and growth.
Toby has a background in Business Analytics and has worked in Digital Marketing for 10 years. He specializes in multi-channel marketing strategy development for small - medium sized businesses. He has been a public speaker for a number of different trade associations around the country and has created marketing educational curriculum for several Chambers of Commerce, trade specific associations as well as a local community college in the Salt Lake City area where he lives.