Make an Impact on the World With Mission-Driven Marketing
• Workshop Room 2
In her session, Wendy Austin dives into the power of mission-driven marketing, a strategy that goes beyond sales to build loyal customers who share your values. Inspired by her success at WSI Healthy Digital Solutions, Wendy will show you how to attract and retain your ideal audience. She'll unpack an approach to finding your mission with a 5 step framework that helps you define your company's purpose, understand your ideal customer, craft authentic stories, engage your audience, and measure your impact. Learn how to move from transactions to transformations, building a brand that resonates deeply and fuels both purpose and profit.
Presented by:
Wendy Austin WSI Healthy Digital Solutions
Wendy Austin: Marketing with Impact Wendy Austin is a digital marketing innovator with a mission: to help businesses achieve success while making a positive impact on the world. Her career in healthcare marketing while leading teams at WebMD and working with healthcare and Non-Profit organizations, exemplifies this mission. By implementing mission-driven marketing strategies, Wendy not only grows companies' bottom line, but also empowers companies to find their true value proposition. Now, she's ready to share her expertise, showing you how mission-driven marketing can fuel both purpose and profit.
Wendy Austin: Marketing with Impact Wendy Austin is a digital marketing innovator with a mission: to help businesses achieve success while making a positive impact on the world. Her career in healthcare marketing while leading teams at WebMD and working with healthcare and Non-Profit organizations, exemplifies this mission. By implementing mission-driven marketing strategies, Wendy not only grows companies' bottom line, but also empowers companies to find their true value proposition. Now, she's ready to share her expertise, showing you how mission-driven marketing can fuel both purpose and profit.