5 Critical Steps For Protecting Your Brand & Intellectual Property

• Workshop Room 4

This workshop will give you vital information on the most valuable assets in your business: your brand and your intellectual property.

Most founders don’t know that there are four types of intellectual property that each business potentially has, and how to protect it across all activities in their business. It takes a multi-prong approach, and most founders know about only 1 or 2 ways to protect themselves, and as a result, their intellectual property is continually at risk. A failure to understand what IP a founder has and how to properly protect is (and when) can ultimately be cataclysmic to your business’s existence. It can also prevent you from getting funding or getting acquired, if that is your goal. Smartly and actively protecting your intellectual property can give you the keys to unlimited success. It can protect your blood, sweat and tears, prevent copycats and infringement, AND it can open up opportunities that would never materialize otherwise.

Additionally, with the increased in use of AI in business, there are intellectual property risks and pitfalls that you must understand if you are going to use AI for anything.

This information is important not only for you as the founder, but for anyone who works in or on your business with you.

In this workshop, you will learn how to identify what intellectual property you have, and what you must do in order to protect it properly and fully so that you can avoid disputes, litigation and money leaks related to your intellectual property, and so you can have a shot at a brand and business that you can own, scale and that could end up being worth millions. Join us for this entertaining, interactive and timely presentation.

Presented by:

Jessica Eaves Mathews Founder and Managing Partner, Leverage Legal Group

Jessica Eaves Mathews, Founder of Leverage Legal Group®, is an award-winning Trademark, Copyright, Intellectual Property and AI attorney who has been practicing law for 27 years. Jessica has represented businesses of all sizes from start ups and small business to Fortune 1000 and 500 companies, including DirectTV, Coca Cola, Dreamworks, and some of the most successful entrepreneurs in the world, including serving as head of litigation and compliance for Vulcan, Inc., founded by Paul Allen, the co-founder of Microsoft. Jessica provides a full range of trademark, copyright, intellectual property and AI legal services. Jessica advises clients from all 50 states and from countries around the
Jessica Eaves Mathews, Founder of Leverage Legal Group®, is an award-winning Trademark, Copyright, Intellectual Property and AI attorney who has been practicing law for 27 years. Jessica has represented businesses of all sizes from start ups and small business to Fortune 1000 and 500 companies, including DirectTV, Coca Cola, Dreamworks, and some of the most successful entrepreneurs in the world, including serving as head of litigation and compliance for Vulcan, Inc., founded by Paul Allen, the co-founder of Microsoft. Jessica provides a full range of trademark, copyright, intellectual property and AI legal services. Jessica advises clients from all 50 states and from countries around the world.

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