Shasta Daisy McCarty is a fractional Chief Marketing Officer and brand strategist for multiple B2B companies as part of The Marketing Blender team in Fort Worth, Texas. She provides training & resources that help companies make the most of their marketing budget and efforts. Daisy is also the Chief Inventor at The Marketing Blender Lab, a program that provides right-sized CMO support & guidance to entrepreneurs such as consultants, coaches, and tech company founders.