Kate has been in the digital marketing business for 11 years. Over the course of her career, Kate has taken it upon herself to master PPC, social media, SEO, conversion optimization, building websites, email marketing, referral programs, and the list goes on.She started freelancing in 2016 and quickly realized that there were more clients and work than just she could manage. She has been leading IMG on a steady growth path ever since her first hire in 2017. She is involved in everything from hiring and training to brainstorming strategies and managing staff, all while also being the only salesperson. She believes that a leader should know how to do the work, but also know when and how to delegate.