April White is the president and founder of Trust Relations, a fully remote strategic communications and integrative marketing agency. Prior to founding her own agency, White represented Fortune 100 companies and marquee brands including MasterCard Worldwide, MetLife International, Sotheby’s International Realty, Hyatt, Rosetta Stone, Petco, American Standard, The Dannon Company, YellowTail Wines, Sealed Air, and eMusic, as well as startup companies including Beekeeper, Softomotive (acquired by Microsoft), NEXT Trucking, Richr, Wilbur, Picnic Tax and Suzy.
The former award-winning journalist started her career as a solo PR practitioner in 2013. Eventually, in 2019, she coined the term “Trust Relations,” which led to her building the first fully remote communications agency of the same name to embody trust, ethics, and authenticity, both as a business owner and publicist.White received her B.A. in Journalism and Mass Communications from Iowa State University and her M.A. in Strategic Communications from Columbia University.
She is an official TEDx speaker and ongoing contributor to Forbes, Entrepreneur, and Newsweek. White also serves as a national business mentor for SEED SPOT and OneValley Startup. Additionally, White co-hosts three podcasts including “Trust Relations: The Podcast,” “The PR Wine Down” and “Hype Busters: Real Talk on Strategic Communications with Chris and April.”She is an Arizona native and currently resides in Williams.