Alexander is presently CEO of QRxLabs, a direct-to-consumer skincare brand he co-founded in Miami in late 2016. QRxLabs is a US-made line of skincare products that combines the best natural ingredients with the latest scientific innovations to deliver tangible results without breaking the bank. After initially focusing on the US market, QRxLabs is now present in many other territories including Europe, China and Brazil. Previously, Alexander has spent over 20 years in strategic consulting and sales roles in Tech 50 companies including IBM and Oracle. He also co-founded Apricor in the late 90s, an early e-commerce service provider that started in Silicon Valley. Alexander holds a Bachelor’s degree in Computer Science from the University of Montreal and fluently speaks French, English, Spanish and Portuguese.