Consumer trends are evolving rapidly, with technology taking on an ever-growing role in our day-to-day lives. Big businesses with deep pockets are easily able to capitalize on new technology, but how do small and medium businesses stay competitive? This workshop will take a candid look at the challenges small businesses face, and then discuss the innovative solutions and strategies available to small businesses to help them with everything from reducing overhead to adding new revenue streams and engaging customers online to improve loyalty and drive repeat visits.
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