Today, we no longer go online, we live online. Throughout the day, we turn to whatever device is at hand to learn, discover, find, or buy things. These intent-rich moments are shaping our decisions and preferences. For businesses, this change in consumer behavior means infinitely more opportunities to connect with customers at the moment they’re looking for what you offer. It also means that if you’re looking to grow your business, being online with a website or business listing just isn’t enough. In this workshop, we’ll cover how you can leverage the power of YouTube to educate, entertain and inspire your audience, as well as how to utilize YouTube Director to create high quality videos and YouTube Ads to reach your target audience.
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