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Sharing ​Your ​Story ​Through ​Video:Small Business Expo

Sharing ​Your ​Story ​Through ​Video

Drew Tonsmeire

Google

Austin

Today, ​we ​no ​longer ​go ​online, ​we ​live ​online. ​Throughout ​the ​day, ​we ​turn ​to ​whatever ​device ​is at ​hand ​to ​learn, ​discover, ​find, ​or ​buy ​things. ​These ​intent-rich ​moments ​are ​shaping ​our decisions ​and ​preferences. For ​businesses, ​this ​change ​in ​consumer ​behavior ​means ​infinitely ​more ​opportunities ​to connect ​with ​customers ​at ​the ​moment ​they’re ​looking ​for ​what ​you ​offer. ​It ​also ​means ​that ​if you’re ​looking ​to ​grow ​your ​business, ​being ​online ​with ​a ​website ​or ​business ​listing ​just ​isn’t enough. In ​this ​workshop, ​we’ll ​cover ​how ​you ​can ​leverage ​the ​power ​of ​YouTube ​to ​educate, ​entertain and ​inspire ​your ​audience, ​as ​well ​as ​how ​to ​utilize ​YouTube ​Director ​to ​create ​high ​quality videos ​and ​YouTube ​Ads ​to ​reach ​your ​target ​audience.

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