Position, Promote and Profit:Small Business Expo

Position, Promote and Profit

Jessica First


Marketing a small business is hard. I know, because I do it every day as the CEO and co-founder of Kilter, an L.A.-based agency that serves small businesses. I have more than 20 years of experience in brand marketing and advertising, from tiny startups to mega brands with Disney, Mattel, and Nike. At this session, you’ll learn practical techniques for positioning, digital and traditional promotion, and evaluating the success of your marketing efforts.


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