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How To Navigate Social Media, PR and Influencers In A Changing Retail World:Small Business Expo

How To Navigate Social Media, PR and Influencers In A Changing Retail World

Lydia Vargo

ChicExecs

It can be difficult to navigate the tools needed to build and sustain a successful business in the US market. Even the simplest questions can feel polarizing for an entrepreneur. What is the difference between marketing and PR? How does PR relate to retail and my bottom line? Is social media really that important? Do influencers really work, and how do I engage them? How do I get to my end consumer? What does a buyer need to see to give my brand a chance? Where does Amazon fit into it all? As an entrepreneur you are faced with many questions and few clear answers. This workshop is made for any business owner looking for tools to succeed!

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