While mobile has reached maturity in the consumer’s world, small businesses are still taking baby steps towards becoming mobile-first. This workshop aims to cover a mobile strategy that brands must develop to connect with consumers where they spend a great deal of their time. In addition to learning how to shape a mobile experience, we’ll cover the importance of insights to be gained via your user’s daily digital trail and how it can inform your overall marketing strategy, media investments, operations planning and even real estate decisions.
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