Small but Mighty: How a Barcode Supports Your Growth

03/29/2023 • 2:45PM - 3:15PM EST • Workshop Room 1

“It was like a gateway to take my business to the next level.” “I felt that my dream was becoming a reality.” These are common phrases spoken by entrepreneurs who were ready to expand and prepared for it with authentic barcodes from GS1 US. Join Margaret Barrow, founder of It’s Nola, a vegan granola brand and minority owned business based in Brooklyn, and Kaitlin Friedmann, Marketing Director, Small Business Growth for GS1 US, as they discuss the small but impactful role that getting a barcode plays in an entrepreneur’s growth journey.

  • Hear Margaret’s success story, as she grew an idea from her family kitchen to a thriving business.
  • Gain basic knowledge of how barcodes work and how they are an entry point into global commerce.
  • Learn how GTINs support SEO and can help you go global.

Presented by:

Kaitlin Friedmann Marketing Director, Small Business Member Growth, GS1 US

Kaitlin Friedmann collaborates with members of the small business community to enrich their understanding of barcodes and the value of GS1 product identification. She helps entrepreneurs fuel their own success by developing content, tools and experiences on topics including product launches, e-commerce, supply chain optimization, and working with retailers.
Kaitlin Friedmann collaborates with members of the small business community to enrich their understanding of barcodes and the value of GS1 product identification. She helps entrepreneurs fuel their own success by developing content, tools and experiences on topics including product launches, e-commerce, supply chain optimization, and working with retailers.
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