Podcast Your Way to Hot New Business Leads

05/27/2021 CST • Workshop Room 5

According to Edison Research, more than 78% of Americans are familiar with podcasting, and more than 41% (roughly 116 million) have listened to a podcast in the past month. We are definitely in the age of content consumption. But have you ever considered the benefits of podcasting to your sales pipeline?Whether you choose to host or your own, become a professional podcast guest, or both, this medium can change the entire landscape of your business.In this session, speaker Michael Sherlock will discuss how her own podcast, and regular appearances on other people’s podcasts, literally saved her company and will give you her Top Ten Tips on how this medium can change your sales and pipeline process forever.     We will cover:

  • Identify the pros/cons of hosting your own show, being a professional guest, or deciding on the combo platter.
  • Understand how your product/good/service/idea is best developed in each segment.
  • Learn to identify the best guests and/or shows to create the strongest ROI for your business.
  • Develop your plan of attack.
  • And more….  This will be fast-paced, filled with action-items, and a “walk out the door ready to go” checklist of how to make podcasting your best lead generation tool ever.

Presented by:

Michael Sherlock CEO, Shock Your Potential

Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals, and businesses unlock their ultimate potential. Before launching her global training company, Shock Your Potential, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time. Michael was also chosen as #12 of the Top Female Entrepreneurs to Watch in 2021 by EnterpriseLeague.com.
Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals, and businesses unlock their ultimate potential. Before launching her global training company, Shock Your Potential, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time. Michael was also chosen as #12 of the Top Female Entrepreneurs to Watch in 2021 by EnterpriseLeague.com.

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