Paid Search: Maximizing ROI From Google Ads

05/27/2021 CST • Workshop Room 2

Many small businesses currently use paid search (or certainly consider it) as it can be a great way to target those with buyer intent. But the Google Ads process can be complex and you can easily waste a lot of money if you don’t know what you’re doing – or don’t have a specialist to guide you through. In this workshop, our experts will walk you through everything you need to know about executing Google Ads well, including:

  • The auction fundamentals
  • Keyword research
  • Proper campaign setup and structure
  • Budgeting and targeting
  • Analysis, conversion tracking and optimization
We think this can provide small businesses with a great overview of how to approach paid search, both in terms of core fundamentals and best ROI practices.