Paid Search: Maximizing ROI From Google Ads

05/27/2021 CST • Workshop Room 2

Many small businesses currently use paid search (or certainly consider it) as it can be a great way to target those with buyer intent. But the Google Ads process can be complex and you can easily waste a lot of money if you don’t know what you’re doing – or don’t have a specialist to guide you through. In this workshop, our experts will walk you through everything you need to know about executing Google Ads well, including:

  • The auction fundamentals
  • Keyword research
  • Proper campaign setup and structure
  • Budgeting and targeting
  • Analysis, conversion tracking and optimization
We think this can provide small businesses with a great overview of how to approach paid search, both in terms of core fundamentals and best ROI practices.

Presented by:

Tim Ito Principal & Co-Founder, Marketing Nice Guys

Tim is a co-founder and principal at Marketing Nice Guys. Our agency has a mission to help businesses and individuals excel in digital marketing. Having more than 25 years of experience developing content, optimizing websites, and running marketing for various organizations, he has particular insight into the challenges faced by companies and their marketing departments. Previous to Marketing Nice Guys, he served as a vice president at the Association for Talent Development (ATD), overseeing the content and digital marketing division. His career has also included stints at ASCD, America Online, Netscape, and AltaVista in content, marketing and product strategy lead roles. Tim started his car
Tim is a co-founder and principal at Marketing Nice Guys. Our agency has a mission to help businesses and individuals excel in digital marketing. Having more than 25 years of experience developing content, optimizing websites, and running marketing for various organizations, he has particular insight into the challenges faced by companies and their marketing departments. Previous to Marketing Nice Guys, he served as a vice president at the Association for Talent Development (ATD), overseeing the content and digital marketing division. His career has also included stints at ASCD, America Online, Netscape, and AltaVista in content, marketing and product strategy lead roles. Tim started his career as a journalist, as a former senior editor and producer at washingtonpost.com and as a reporter and writer for U.S. News & World Report magazine. He is the co-author of The B.S. Dictionary: Uncovering the Origins and True Meanings of Business Speak (April 2020), with Bob Wiltfong. Since 2015, he has also served as an adjunct professor of a popular digital marketing course at Georgetown University.

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