No Customer Left Behind!
05/27/2021 CST • Workshop Room 2
Learn how to create an efficient and effective market research feedback loop within your organization. Understand why a continual flow of insights is essential to any organization, and how to achieve success with DIY resources and resolve!
Katrina Noelle has been at the helm of the insights agency KNow Research, delivering fresh insights through custom research design since 2003. Her full-service, female-forward, consultancy remains on the front lines of research, with a senior-level team of boots-on-the-ground investigators delivering valuable insights to clients, giving her first-hand VOC expertise in the Financial Services, Retail, Fitness & Beauty industries. She is also Co-Founder of Scoot Insights, a trademarked decision-making methodology, grounded in qualitative research.
Katrina is proud to have made KNow Research a certified member of the Women’s Business Enterprise National Council (WBENC), as well as being a champion of women in the research community by working with the WIRe and WBENC SEP mentorship programs, helping young women successfully launch their businesses and grow in their careers. She is currently an active member and mentor for the Insights Association, WIRe, QRCA, and ESOMAR. She is the owner of two corporate trademarks and focuses on innovation in the research industry.