No Customer Left Behind!

05/27/2021 CST • Workshop Room 2

Learn how to create an efficient and effective market research feedback loop within your organization. Understand why a continual flow of insights is essential to any organization, and how to achieve success with DIY resources and resolve! Katrina Noelle has been at the helm of the insights agency KNow Research, delivering fresh insights through custom research design since 2003. Her full-service, female-forward, consultancy remains on the front lines of research, with a senior-level team of boots-on-the-ground investigators delivering valuable insights to clients, giving her first-hand VOC expertise in the Financial Services, Retail, Fitness & Beauty industries. She is also Co-Founder of Scoot Insights, a trademarked decision-making methodology, grounded in qualitative research. Katrina is proud to have made KNow Research a certified member of the Women’s Business Enterprise National Council (WBENC), as well as being a champion of women in the research community by working with the WIRe and WBENC SEP mentorship programs, helping young women successfully launch their businesses and grow in their careers. She is currently an active member and mentor for the Insights Association, WIRe, QRCA, and ESOMAR. She is the owner of two corporate trademarks and focuses on innovation in the research industry.

Presented by:

Katrina Noelle President KNow Research

People are fascinating. And they want to be seen and heard and appreciated for who they are. I feel lucky every day that we are able provide a feedback loop so companies can learn more about the audiences they serve through my work at both KNow Research and Scoot Insights. I opened the doors KNow Research in 2003 with energy, determination and focus towards the goal of consistently delivering quality insights. Over the years, that goal has driven the expansion of the agency with a continued focus on methodological innovation. We support insights managers and marketing teams in retail, financial services and any organization looking to open new doors by helping them keep key qualitative
People are fascinating. And they want to be seen and heard and appreciated for who they are. I feel lucky every day that we are able provide a feedback loop so companies can learn more about the audiences they serve through my work at both KNow Research and Scoot Insights. I opened the doors KNow Research in 2003 with energy, determination and focus towards the goal of consistently delivering quality insights. Over the years, that goal has driven the expansion of the agency with a continued focus on methodological innovation. We support insights managers and marketing teams in retail, financial services and any organization looking to open new doors by helping them keep key qualitative insights in the mix. Stay In the KNow through quality, qualitative insights: admin@knowresearch.com It also lead to the launch of Scoot Insights in 2015. My Co-Founder Janet and I saw the opportunity to use our qualitative research skills to combine customer insights with client expertise to help decision makers crack crucial business decisions. We serve executive teams by helping them keep the voice of the customer central when making decisions for the organization. Scoot through your decisions: scoot@scootinsights.com As my companies have grown, I have had personally had the opportunity to endorse, support and mentor other women in business in general and in research specifically. I participate in programs such as WBE Mentor, WIRe & ICCC to support the dreams of the next generation of insights leaders and actively support openings doors to women-owned businesses. Both agencies also give me the opportunity to empower and support talented women on my team, in my network of expert partners and through my supplier relationships. I always look forward to partnering with organizations who also find people fascinating, and who value collaboration in the pursuit of getting to know them and helping their voices be heard by the brands that impact their lives.

UPDATES & INSPIRATION