Let’s Get Real: Addressing Your Knowledge Gap as a Marketer
04/21/2022 • 11:00AM - 11:45AM EST • Workshop Room 1
One of the biggest unaddressed issues in the marketing industry is the knowledge gap. Marketing is advancing everyday and quicker than ever before. To keep up with the future of marketing, we must seek to be more omnichannel. This session will engage attendees by addressing where marketing is, where it’s going, and what skills are necessary to be successful.
At the end of this session, attendees will be able to:Learn the research-based skills deficit in the digital marketing industryTake a comprehensive look at personal areas of strengths and weaknesses across digital marketing disciplines - (i.e. SEO, Social Media, Analytics/Data, Ecommerce, email marketing, etc…)Develop an action plan to acquire marketing knowledge you have not tapped into yet
Marketing Professionals who want to acquire new skills in digitalEntrepreneurs who want to learn new marketing tactics they can leverage for their business Those of any level who want to learn where a possible digital skill deficit may exist in their organization and how to fill the gap.