Let’s Get Real: Addressing Your Knowledge Gap as a Marketer

04/21/2022 • 11:00AM - 11:45AM EST • Workshop Room 1

One of the biggest unaddressed issues in the marketing industry is the knowledge gap. Marketing is advancing everyday and quicker than ever before. To keep up with the future of marketing, we must seek to be more omnichannel. This session will engage attendees by addressing where marketing is, where it’s going, and what skills are necessary to be successful.

Takeaways

At the end of this session, attendees will be able to:Learn the research-based skills deficit in the digital marketing industryTake a comprehensive look at personal areas of strengths and weaknesses across digital marketing disciplines - (i.e. SEO, Social Media, Analytics/Data, Ecommerce, email marketing, etc…)Develop an action plan to acquire marketing knowledge you have not tapped into yet

Intended Audience

Marketing Professionals who want to acquire new skills in digitalEntrepreneurs who want to learn new marketing tactics they can leverage for their business Those of any level who want to learn where a possible digital skill deficit may exist in their organization and how to fill the gap.

Presented by:

Adebukola Ajao Digital Media Consultant and Writer, BDY CONSULT

Adebukola Ajao is the founder of BDY CONSULT, a digital media consultancy servicing dozens of clients nationwide with digital marketing, branding and event solutions. She began her career as a freelance writer at Huffington Post and has been published on various platforms including Teen Vogue, Vice Media, and OkayAfrica. Thereafter, she founded BDY CONSULT to fill the gap of a lack of companies to deliver a variety of creative media services to small businesses in the inner-city of Boston. As a media consultant, she has worked with various clients such as Verizon, award winning artist Davido, and the illustrious Isabella Stewart Gardner Museum to stimulate and capture the interest of their d
Adebukola Ajao is the founder of BDY CONSULT, a digital media consultancy servicing dozens of clients nationwide with digital marketing, branding and event solutions. She began her career as a freelance writer at Huffington Post and has been published on various platforms including Teen Vogue, Vice Media, and OkayAfrica. Thereafter, she founded BDY CONSULT to fill the gap of a lack of companies to deliver a variety of creative media services to small businesses in the inner-city of Boston. As a media consultant, she has worked with various clients such as Verizon, award winning artist Davido, and the illustrious Isabella Stewart Gardner Museum to stimulate and capture the interest of their desired target audience through experiential events. As a transformational marketer, she also focuses on connecting major brands and small businesses to create mutually beneficial partnerships. Clients describe her as, “innovative, professional, creative and encouraging.” This is her debut session at Inbound.

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