KEYNOTE PRESENTATION (Sponsored By Disney Advertising)
PRESS PLAY: BRING YOUR BUSINESS TO STREAMING TV
By Sylvester Phifer, Vice President, Disney Advertising

06/24/2022 • 12:00PM - 12:45PM EST • Keynote Theatre

By now, you know about the rapid growth of streaming audiences and the rise of streaming TV advertising. But what are the most important things you need to know if you are preparing to allocate some budget toward streaming? How can you best use streaming TV to complement your existing marketing mix?

Presented by:

Sylvester “SLY” Phifer Vice President, Disney Advertising

Sylvester “Sly” Phifer has spent the past 20 years launching and scaling performance and general market sales teams at The Weather Channel, National Football League, ESPN, and now Disney/Hulu.
Sylvester “Sly” Phifer has spent the past 20 years launching and scaling performance and general market sales teams at The Weather Channel, National Football League, ESPN, and now Disney/Hulu.

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