KEYNOTE PRESENTATION Marketing, Public Relations & Storytelling: Keys To Business Success By Sherry Goldman, President, Goldman Communications Group
• Keynote Theatre
Effective storytelling is the key to success for every business, brand, and nonprofit organization. Learn best practices for storytelling and public relations from award-winning PR strategist and agency leader Sherry Goldman. Learn to: • Differentiate between marketing, public relations, and advertising messages • Create effective messages and stories • Use public relations/marketing communications to tell your story and motivate audiences to action • Work with local media • And more