KEYNOTE PRESENTATION
Leveraging Social Media to Grow Your Brand
By David Neff, President, Chief Brand Strategist, Neff

05/27/2021 CST Reserve My Seat • Keynote Theatre

How SM should play an important role in an integrated digital campaign.

  • Social Media
  • SEO
  • Public Relations
  • Advertising
Establishing a budget is critically important in creating an integrated strategy and plan.If you don‘t establish a budget it’s like, “Playing Dart with a Blindfold” Analytics are important to gauge your progress:
  • Web site visits
  • Click Through Rates
  • Followers
  • Levels of Engagement
Humanize Your Brand
  • Highlight Employees and their professional role and personal interests
  • Get people to want to become part of your culture
  • Great for:
    • New Business
    • New Hires
    • Customers
    • Employees

Presented by:

David Neff President, Chief Brand Strategist, Neff

In 1987, David founded Neff as a full-service branding, public relations, advertising agency supporting a wide array of regional and national consumer and B2B accounts. David’s strategic insight and creative direction for his clients has helped him lead the award-winning agency to one of national prominence. He currently serves on the boards of several worthy philanthropic organizations. He and his wife Jenine, reside in Philadelphia and have three daughters, two grandchildren and a Golden Doodle named Chance.
In 1987, David founded Neff as a full-service branding, public relations, advertising agency supporting a wide array of regional and national consumer and B2B accounts. David’s strategic insight and creative direction for his clients has helped him lead the award-winning agency to one of national prominence. He currently serves on the boards of several worthy philanthropic organizations. He and his wife Jenine, reside in Philadelphia and have three daughters, two grandchildren and a Golden Doodle named Chance.

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