Future-Proof Your Business by Building Relationships and Growing Your Email List

09/9/2021 • 2:00PM - 2:45PM PST • Workshop Room 1

Running a business comes with its fair share of uncertainty, especially in an industry that is constantly evolving. Designing a long-lasting and sustainable company falls on your ability to develop strong relationships and reach your target market where they already are: in their inboxes. In this session, Aleya will shed light on the strategies behind an effective marketing funnel and how email marketing ensures your brand remains top-of-mind while generating revenue on demand. Takeaways include: ● How to design your marketing funnel around your Ideal Customer Avatar (ICA) ● A comprehensive look at email list-building and how to get started ● How to discover stability and peace of mind in an ever-changing industry ● Actionable strategies to start, grow, and engage your email list today

Presented by:

Aleya Harris

Aleya Harris, CPCE is an award-winning marketer and former chef and catering company owner. She is the Owner of Flourish Marketing, an agency that provides marketing education, strategy, and tools to help wedding and creative professionals get and keep a consistent stream of clients. Aleya is a StoryBrand Certified Guide. She uses that narrative-based framework to develop clear, engaging, and highly converting marketing assets, like email sales funnels and social media solutions, for her clients. A WeddingPro Educator for 2021, Aleya also currently serves as the marketing committee chair for NACE National and is the proud founder and head of the NACE Black Caucus. More recently, Aleya was ho
Aleya Harris, CPCE is an award-winning marketer and former chef and catering company owner. She is the Owner of Flourish Marketing, an agency that provides marketing education, strategy, and tools to help wedding and creative professionals get and keep a consistent stream of clients. Aleya is a StoryBrand Certified Guide. She uses that narrative-based framework to develop clear, engaging, and highly converting marketing assets, like email sales funnels and social media solutions, for her clients. A WeddingPro Educator for 2021, Aleya also currently serves as the marketing committee chair for NACE National and is the proud founder and head of the NACE Black Caucus. More recently, Aleya was honored as the 2020 NACE Emerging Member of the Year, celebrating her commitment and dedication to the organization along with President’s Award for Leadership in Diversity, Equity, and Inclusion for her work with NACE to develop an action plan for Black member support. She has received the Certified Professional in Catering and Events (CPCE) designation to add to her list of accolades, which also includes being a StoryBrand Certified Guide.

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