Email Marketing Made Easy: Integrating AI for Enhanced Conversions
05/27/2021 CST • Workshop Room 2
Take your email marketing strategies to the next level with the help of AI! In this session, we will discuss implementing AI-powered on-site displays to boost first-time conversions, and using reliable email and SMS marketing techniques that leverage AI to promote repeat purchases and build brand loyalty. Additionally, we will explore integrating AI features into email and SMS platforms, which can significantly elevate campaign conversion rates. Examples include Klaviyo's Subject Line Assistant and AI-Powered SMS Assistant, which have proven highly effective. Ashley will also share her experiences using ChatGPT to generate more conversion-friendly copy, resulting in positive brand outcomes.