Ashley Ismailovski is speaking at the Small Business Expo . Email Marketing Made Easy: Integrating AI for Enhanced Conversions

Email Marketing Made Easy: Integrating AI for Enhanced Conversions

05/27/2021 CST • Workshop Room 2

Take your email marketing strategies to the next level with the help of AI! In this session, we will discuss implementing AI-powered on-site displays to boost first-time conversions, and using reliable email and SMS marketing techniques that leverage AI to promote repeat purchases and build brand loyalty. Additionally, we will explore integrating AI features into email and SMS platforms, which can significantly elevate campaign conversion rates. Examples include Klaviyo's Subject Line Assistant and AI-Powered SMS Assistant, which have proven highly effective. Ashley will also share her experiences using ChatGPT to generate more conversion-friendly copy, resulting in positive brand outcomes.

Presented by:

Ashley Ismailovski Director of Email Marketing, SmartSites

Ashley Ismailovski, MBA is an Email & SMS Marketing expert at SmartSites, a digital marketing agency that has been an Inc5000 fastest growing company for the last 6 years. As the Director of Email Marketing, Ashley developed and launched the agency's Email & SMS Marketing services based on documented insights of client needs. In June 2022, Ashley collaborated with Privy to release a 5-part Masterclass series titled "A Complete Guide to Conversion Rate Optimization". In this Masterclass, Ashley walks through Displays, Email, SMS, and Website Design to provide viewers with the knowledge they need to start having conversations about CRO with their teams and clients.